One You – Mental Health – How Are You Quiz

Challenge

The Public Health England (PHE) 'One You' service had been successfully running for 18+ months but had been developed mainly as a signposting site redirecting users to other organisations content.

The core focus was to promote behavioural change around physical health, with members of the public able to read advice on how they can alter their day to day behaviours.

PHE were looking to design an interactive and modern mobile first web experience with scalable architecture that allows them to respond to ongoing campaign requirements, whilst providing vital information to the public. 

Solution

Although the 'How Are You' quiz had been running for some months, during that time the way the quiz was accessed had changed, and so had health policy leading to a need to update the tool. Methods redesigned the quiz’s user interface to be mobile friendly, implemented a Content Management System (CMS) to make the quiz content easier to maintain and update, and made key improvements to the architecture/infrastructure making it more scalable to handle usage spikes during campaigns.

This latest version of the online self-assessment tool encourages people to make changes to their lifestyle. It identifies users’ eating, drinking, and exercising habits and nudges them to make small improvements through the provision of simple, understandable and actionable information, both immediately upon completion and on-going through periodic emails.

Impact

The tool is typically accessed by several thousand users a day, but during the Christmas and New Year period, when new campaigns are normally launched, this can spike to over 1 million users.

Since launching the updated self-assessment tool, Methods were tasked with revisiting the 'How Are You' assessment, with the main vision to be able to hand PHE partners the quiz, which they could then embed onto their own site.

With the front-end fully customisable, PHE can now hand a blank JavaScript Object Notation (JSON) file to 3rd parties which then allows them to alter the quiz how they see fit with the styling matching their brand, and the content pointing to their relevant site and products.